SEO is short for Search Engine Optimization, and there is nothing really mystical about it. If you are new in the world of SEO and don’t know what to do or improve on your site to get a higher rank, than I warmly recommend quality audit SEO tool, like Uprank. It provides a quick and easy way to efficiently manage your site’s health so nothing stands in the way of consistent, organic growth.
Now back to SEO. It is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
Basically, Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.
Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.
You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for.
The good thing is that there are hundreds of buckets, and for every single one of these buckets these scores put together in the algorithm to figure out where you rank is an opportunity for you to fill it up and rank better. So optimizing your site for search results really means getting the highest score in as many of these points as you can.
Now, some buckets are worth more than others, and the three main buckets that you need to be aware of for search rankings are quality, trust, and authority. So quality: what Google is trying to measure when they’re trying to figure out what sites should rank is offering something valuable or unique or interesting to googles searchers.
Trust is another important bucket that you need to be aware of when you are trying to get your site to rank in Google. Google doesn’t want to show just any website to its searchers, it wants to show the best website to its searchers, and so it wants to show sites that are trustworthy.
And finally, the other really important bucket is the authority. Google wants to show sites that are popular.
So if you think about it, SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer - the searcher. Get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.