Before hiring the PPC agency business owners recommend, there are a few questions that you should ask them to determine whether they are the best fit for you. Since this will be a long-term relationship, it is worth going through the screening process prior to making any commitments.

The first and most fundamental question is whether the PPC agency's experience is relevant to your business type. They should have a fair amount of experience working with clients that had the same business or a similar business to yours.




They should also be able to show a solid track record of working with businesses like yours. So feel free to ask for references or reviews from other clients.

You should ask them exactly what type of budgets they manage and whether they've managed a budget similar to yours. It's important to know this before you make a commitment.

You should also ask about their client retention rate. It is important to know what percentage of clients have been with the agency for two years or longer. Clients that have been with them less than this time could indicate a problem with the agency's results or perhaps work ethic.

It's also important to know whether they've got experience with your niche and have worked on international or local projects in the same niche.

It's important to know exactly how much your AdWords management agency expects you to do. Once that is out of the way then you know what is required of you and also what is required of the agency moving forward.

You also need to know whether a professionally qualified and certified senior employee will be working on your account.

Next, you need to find out about the resources your PPC agency brings to the table. You need to know whether there will be just one specific person working on your account or group of people. You also need to know who the key players are and whether they appeared in outside publications. If the PPC agency has industry-leading tools which are relevant to you, you need to know if you use any other platforms, it's also nice to know whether they have the capabilities to integrate with these other platforms.

The response time from the agency is crucial as well. So find out exactly how long you will wait for them to respond to phone calls or emails. Their primary target market is also something that should be disclosed to you, and finally, it's absolutely crucial to know exactly how soon you're going to see the results that they promise they will deliver.