When it comes to getting any traffic from Google and other search engines you need to make sure you have fully optimised your sites for the search engines, otherwise known as search engine optimisation  (SEO).
Luckily for us bloggers WordPress has made SEO really easy and all we need to make sure we do is follow a few steps when setting up our sites and publishing blog posts, WordPress does the rest for us!
So in this article I have 7 tips you must implement on your WordPress blog to make sure its search engine friendly. So let’s get started.

WordPress Permalinks

When you first setup WordPress you need to adjust your permalink settings so your pages URL is taken from the title and you don’t have a string of numbers and letters in it instead. These keywords in your URL can really help with your ranking and letting Google know whats on that page. Go to Settings–> Permalinks and select post name:
WordPress SEO

Key Word Research

When you start a blog you need to know what kind of keywords you’re going to be targeting, especially when your writing posts. Keywords are the things that people search to be able to find your blog posts in Google and if you haven’t included keywords your sites not going to get found by potential readers.
As you can see the title of this post and also the URL have keywords that people will search for in Google, meaning that looking at the chart below I can target the people searching for these particular tips. So when you come to write an article make sure you run a few searches in Google’s Keyword Tool and find out what words your title and URL should include.
WordPress SEO Tips

All In One SEO

There is a great WordPress plugin called All In One SEO. This will help you to completely optimise your site for the search engines, and all you have to do is install it and fill in the boxes in the settings menu, when you do fill it out again refer to the step before and look for keywords that you’re going to be targeting with your site, for example the topics you are going to write about, it’s really important that you know what you want to be found for.
The other option it has is in post SEO options. When you are writing a post underneath the editing box you have the SEO options for that page which include: SEO title, SEO description and also meta keywords, again fill this out with the keywords that you are targeting with that post. Make sure you fill it out, it can make a big difference.

Images

The one thing you need to know about Google is that it doesn’t understand images so you need to tell it what it’s looking at. Again with WordPress it’s fairly easy and straightforward to do so. When you upload an image in the in the post you get two boxes to fill out, title and the alternate text, Google can only read the alternate text that’s why you must fill it out. Again title the image using a variation of the keyword that you’re targeting. This will help with your ranking and also help Google understand the images on your site and gauge the contents and relevance of the site to what people are searching.

Headings And Subheadings

WordPress has preset setting for different subheading within the post editor, you must learn to use them. When Google reads a site it looks for the tags, if you look at the HTML script in your editor you’ll see that your titles are wrapped in the different heading tags if you are using your headings properly. When Google scans a site it looks for the tags starting with the tag and work its way down, your title should always be in the heading 1 tag and everything else on your page should use heading 2, 3 and so on.
Use these with your headings, don’t use the bold feature for headings. Just bear in mind that each page should only include 1 heading 1 tag and the rest should be other tags. Also don’t forget that you title that you put in the title box will use the heading 1 tag so everything you do should be made up of the other tags.
SEO Tips for WordPress

Interlinking

Post interlinking is a great for both your readers and Google. First you can convince your readers to click around your site and see more of your articles and also it keeps Google on your site for longer scanning your pages.
Within my article I will pick out keywords that I can link to other articles which will lead the reader to somewhere new and also work on my on site SEO by using keywords to link to the article so Google has a better understanding of that page.
The other tool I use is Contextual Related Posts plugin, this plugin pulls a list of related posts and places them at the bottom of the post. So you get a nice list of 5 or so articles that you can lead your readers onto so they don’t leave your site. It works very well and it means that it’s done for me and I don’t have to go and find related posts to link in there. This again also has huge value for SEO and interlinking your site.

External Linking

The only way the internet works effectively is though everything linking to each other. That’s why it’s called the Web. As well as interlinking your site you must also include external links to other sites. Linking to other sites is both good for you and good for the person you’re linking to. The easier the web crawlers can get to your site, crawl and leave your site the better your SEO score. But make sure you link to useful content and good site both for your readers and for your own SEO score.
Once people notice you linking to them they will find a way to return the favour and link back to you sending over some of their SEO juice and their traffic.

Over To you…



Is your site fully optimised for search engines? If not make sure you spend some time doing it now, and also would you do anything differently than the tips we’ve listed above? Join the conversation in the comments below.