Google Optimize is a website optimization tool that allows businesses to test and personalize their website content to improve user engagement and conversion rates. However, Google announced that it will be sunsetting the Optimize product, and will be migrating all Optimize accounts to Google Optimize 360. The sunset date for Optimize is set for Sep 1, 2023.
Google Optimize 360 is an enterprise-grade website optimization platform that allows businesses to test, personalize, and optimize their website content. It includes all the features of Google Optimize and additional features such as integration with Google Analytics, integration with Google Tag Manager, and support for more advanced testing and targeting options.
After the sunset date, Optimize users will no longer be able to access their Optimize accounts, and all experiments and data will be deleted. Therefore, businesses using Optimize will need to migrate to Optimize 360 before the sunset date to ensure that they can continue to use the service and retain their data.
Google has also announced that they will be providing a free trial of Optimize 360 to all Optimize users to help them with the transition. Additionally, they also provided some resources to help users with the migration process.
Why is Optimize being sunset?
Google has not provided an official reason for why they are sunsetting the Optimize product and migrating users to Optimize 360. However, it is likely that the decision was made to streamline their product offerings and to provide a more robust and enterprise-grade website optimization solution for businesses.
Optimize 360 offers many advanced features that were not available in Optimize, such as integration with Google Analytics and Google Tag Manager, and support for more advanced testing and targeting options. By sunsetting Optimize, Google is able to focus on developing and improving Optimize 360 as the primary tool for website optimization.
It is also possible that the decision to sunset Optimize was made to better align with Google's overall product strategy and to better meet the needs of their enterprise customers, who may require more advanced features and support than the Optimize product could provide.
Overall, while the reason behind the decision is not clear, it is likely that Google wants to simplify their product offering and provide a more robust and enterprise-grade website optimization solution for businesses.